Case Study 1 - Managing in the Digital World: Apple Computer By: Felizardo E. Basilla Jr

1.      Given the pace at which technology is converging (e.g., phones, music players, cameras, and so on), what do you think is next for Apple?

1.      Well, now at present time, I was thinking of having a gadget that is a computer like one, where all the things that computer can do will be place into it, like word pad, power point, some excel work and some other apps. Where the user would only wave and speak, which simply mean that it was a gadget that would accept air shuffle and voice command.  As also with sending file contents from one phone to another by just dragging the file. Therefore it was a gadget that would reduce the touch activity and the bluetooth old way. And I think apple would develop such one or more than what I think of.

2. Apple has had many “near-death” experiences throughout its history. Is Apple now here to stay?

2. No! Apple company could not say that they will not or will never encounter down fall. Simply because market competition will always be or forever be there, people are always looking or waiting for new. Other companies are also looking forward on over taking apples achievement in the market, so simple mistake that apple would do, will be an advantage for the competitors and that could be a result for apples to be in a near-death situation, so they really need to put an attention on it. Until there is a competition on the market, Apple company cannot here say that they were stable and would not encounter near-death situations.

3. Jobs has been the catalyst for many of Apple’s successes (and failures). Can Apple survive without Jobs?

            3. Steve Jobs died last October 5, 2011 and we are now at 2013. And Apple Company was still surviving, but I observed that it’s about two years when jobs passed away. But until now Apple Company was not yet releasing new gadget, as far as I remember IPhone 6 was the last. So what is really happening? But we cannot deny the mere fact that they would of course be affected by Jobs death. Maybe they were just still in the way to adjustment or in study of new things, we just need to wait. Well, I cannot remove to myself to be in doubt if Apple company can still survive without Jobs, because Jobs was really one of a kind in terms of developing new gadgets that would work to peoples interest, and I don’t know if Apple company could find another Steve Jobs for their company.